Brew can do it, Ashley!

27th July 2019

From Nero to Hero – coffee shop worker Ashley Smith persuaded her workplace to match fund her when she went all out to raise money for Meningitis Now

Ashley and Caffe Nero fundraise for Meningitis Now

Caffè Nero generously agreed to double what she made after she took a trip to their London HQ to make her case.

Ashley, who lives and works in West Lothian in Scotland, was raising money in memory of baby daughter Maddison, who lost her life to meningitis three weeks before she turned one in 2013.

Ashley said she had approached the coffee chain to match fund her after she found out that they chose two charities every year to support. After getting on to the short list it was a trip all the way to London where she made her presentation – and was overjoyed to be chosen!

“So we set to work,” she said. “We put charity tins in seven or eight of our cafes, we held a book sale at the Livingston branch, and one of the girls in my store held a charity yoga class."

“There was also eight of us that ran in a Spartan obstacle race."

“The year ended in March and Caffè Nero have already matched the money and given it to Meningitis Now!”. 

Meaningful difference

Caffè Nero’s Head of International Planning and Coordination Baz MacLennan said that a core belief on which the coffee shop chain was founded was a desire to “make a meaningful difference in the lives of people where we operate”. He said this meant their teams, customers, and the communities their stores were in.

“Our Caffè Nero Foundation supports our team members that raise money for causes they are passionate about by fund matching against the amazing amounts of money they raise,” he said. 

“When Ash submitted her application in 2018 to help Meningitis Now, we agreed without hesitation."

“The work the charity is doing to prevent this life-changing illness and to support survivors and their families is amazing, and Ash’s personal motivation to make a difference following her own tragedy was inspirational."

“We are proud to support Ash and Meningitis Now with the valuable work they are doing”.

Thank you Ash and thank you Caffe Nero – together you have made a wonderfully generous donation to Meningitis Now which will help families living with the impact of the disease, raise awareness, and go towards life-saving and life-changing research.

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