Brought to the UK in 2014 by the Charities Aid Foundation (CAF), this year #GivingTuesday offers the opportunity to #GiveBack2020 either by donating to charity, reaffirming commitment to a cause, volunteering time or supporting others by simply helping a friend, neighbour or family member.
#GivingTuesday began in America in 2012 as a way to give back after the well-known shopping days of Black Friday and Cyber Monday. It was brought to the UK by the Charities Aid Foundation (CAF) in 2014 with the aim of encouraging people to think of others in the run up to Christmas.
In 2020, the global Covid-19 pandemic has caused dramatic repercussions around the world. According to CAF research, charities have reported a significant increase in demand for their services while more than half (53%) have suffered a drop in donations. Charities estimate they will see a £10bn funding gap and without help many may be forced to close their doors.
Kirsty Owen-Hayward, our Fundraising Manager, said: “Like many others our charity income has been badly hit by coronavirus this year.
“But we’re determined to continue helping those who need our help and support, this Christmas and throughout the year.
“#GivingTuesday is an opportunity to reach out to our supporters old and new – a day when everyone can do something to help us with our lifesaving and life-changing work.
World of difference
“Making a donation on #GivingTuesday will help us continue our vital work, saving lives and rebuilding futures – please support us if you can and make a world of difference.”
In 2019 #GivingTuesday was the top trending item on UK Twitter, and in the UK more than £14.2 million was raised in online donations, equivalent to almost £10,000 per minute.
Gráinne Mathews, #GivingTuesday UK Lead at the CAF, added: “Charities have given us so much this year, all while struggling themselves with cancelled fundraising events.
"This #GivingTuesday charities need us to be there for them, like they've been there for us. It is time to #GiveBack2020. It's easy, just think of what you have - money, a voice, family, friends, followers, or time - and how that might help."
To find out more about #GivingTuesday, and how you can get involved, visit www.givingtuesday.org.uk/.
To support Meningitis Now and for a chance to double your donation as part of an exciting matched funding campaign head to our Big Give Christmas Challenge page and donate using the Meningitis Now link. Your doubled donation will go towards funding our Rebuilding Futures Fund and directly help those who have been impacted by this devastating disease.